PayPerCall Marketing
Cloud Telephony, why not?
Well, we have heard it all. Could computing, cloud storage, cloud gaming etc. What about telephony?
So what will be cloud telephony? I think Skype sort of comes pretty close to being one. It’s sad that the technology is being tossed around between the founders and corporates (eBay). 100% functional technology, 100% driven by users, and [...]
Mixing phone based new business leads with social marketing.
Going forward, the industry will bound to discard fixed payment solutions and embrace 100% pay for performance model. Numbr.com offers both fixed priced or a paypercall and payperlead marketing solutions for its customers.
Referral Marketing
Referral marketing – a simple yet powerful marketing tool!
All merchants are convinced that referral marketing is of great help in generating new orders. Merchants receive repeat orders from existing customers too but they may have netted most of these so-called existing customers by using the referral marketing tool earlier.
A customer bagged with the help of the referral marketing tool generally places repeat [...]
Referral Marketing Could Fail
Referral marketing has its own supporters and critics. Supporters of referral marketing are obviously those who have tasted success with referral marketing. Critics of referral marketing are obviously those who have not tasted success with referral marketing.
Unbelievably there is another category of marketers – which initially embraced referral marketing but subsequently relinquished referral [...]
Social Branding
Relevance of Brand Awareness to Social Marketing
The action plan launched to initiate social marketing should be complemented by concerted efforts aimed at raising brand awareness. Brand awareness ensures that the marketer’s products and services acquire a cult of dedicated customers in the years to come and hence stating that brand awareness is as valuable in social marketing (as it is [...]
Protect Brand Reputation
Social Reputation
When we talk of one’s reputation, we refer to the opinion that people have about one because of what has happened in the past. When we talk of social reputation, we are talking of one’s reputation relative to one’s position in society -according to the job one holds, according to the family one belongs to and according to the wealth one is in possession of.
The Relevance of Social Reputation
The ubiquitous internet has changed the way businesses operate. It has changed the way the consumers behave and react. Consumers are quick to react and their reactions carry implications for the product or service being marketed. In the circumstances, businesses need to ensure that their social reputation keeps growing.
Social Recruiting
Social Media Recruitment – set to grow faster
That social media recruitment helps employers reduce their recruitment costs because they use social networks for the purpose is a fact. Employers use Twitter or Facebook or other social media sites to partly take care of their human resource or HR requirements. The employer mostly invests one resource, namely time, while resorting to [...]
Getting down to the nitty-gritty of social recruiting
If you are using social media sites like LinkedIn, is it only because you want prospective employers, who use them as social recruiting platforms, to spot you? Not necessarily. All the same, that is what most prospective employers who are into social recruiting assume. Unfortunately, they read whatever you post, even if you [...]
